Its placement and design suggest that they clearly think this is a desirable goal that people will want to look into.
But personally, it just freaks me out, man! I'm sure God's pretty awesome and all, what with the omni-this and omni-that, but the idea of eternity just does my head in. How on earth is that desirable? Why are so many people so afraid of not existing that they need to exist for eternity?
My idea of the ideal salvation is getting to heaven, meeting God, who says "you did okay at life, thanks for playing", then shaking his/her/its hand before heading off to the grave. I'll be damned if I'm going to sit around in heaven or hell for eternity.
BTW, WTF is the term "God fearing" all about? I know it largely means to revere God, but the word fear just makes me think it's about... well, fear. How about "awe of God" or something a tad more positive than "fear"?
"I'm gonna go over there, give him a piece of my mind, and put the awe of god into him." Hmmm...