Loved it. Enough to want the soundtrack, but - surprise, surprise - it's not available on iTunes Plus or equivalent DRM-free music service. Sigh.
Interesting promotional idea: "cut your own trailer". A Flash-based interface where you can drag clips onto a timeline, add other stuff and share your trailer with people. I'm not going to bother, but I'd love to know how effective it is as a word-of-mouth tool.