June 22nd, 2005


AAPT's "tell it like it is" campaign

If I had known about AAPT's new campaign before I submitted a straight-up slogan for a t-shirt, I might have chosen something different. Something humourous that could be worn in public which would complement the new ads. "Be Genuine: use REAL language" is fine for office-use, but I don't think it travels well...