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Because the simplest spam in life is often the best
I don't read spam and generally don't think it worth commenting on, but one Subject line caught my eye today: "Lose weight while having sex". The two line body had a URL and something like "exceed your partner's expectations". They should have appended "in more ways than one".

Now, sex can be good exercise, so these placebos could actually work by encouraging people to have sex more often. But - allow me to generalise for a moment - are people who buy stuff from reading spam likely to find a sex partner?