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Banner-ad and Signature blindness
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gemsling
Just as people have "banner-ad blindness", people don't read email signatures - we just scan for the content instead, which is usually above the signature.

Someone just replied to me, but all I could see was his signature. As I proceeded to ask if he actually had something to say, I noticed the "Thanks for this I am on to it." at the bottom - immediately after his 12 line signature.

?

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